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Prospective Students
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Alumni and Friends
Despite the strong appeal of iconic brands, research on how consumers form attachments and loyalty to them has been limited. To fill this knowledge gap, this research is aimed at identifying factors that can determine consumers’ emotional attachment and ensuing loyalty toward iconic brands, focused on brand personality, cultural disposition, and social media activity as influencing factors. To accomplish this, a survey was implemented on Amazon Mechanical Turn (Mturk) (n=759). Empirical results from multi-level linear regression model indicate that brand personality, cultural disposition and social media activity influence both loyalty and attachment in iconic brands. Detailed findings are presented. Lastly, theoretical and managerial implications, limitations, and future research directions are discussed.
Background: Work in palliative care can be a rewarding experience in helping those suffering with complicated illnesses, it can also expose those involved to significant work stress, potentially leading to burnout. Palliative medicine is a medical specialty wherein clinicians provide care for the medical, psychosocial and spiritual needs of seriously ill patients, and facilitate their understanding and coping skills through the illness progression. These clinicians are especially vulnerable to frequent exposure to traumatic situations due to the high density of complicated patients under their care, placing them at risk for burnout.
Objective: The objective of this quality improvement project was to better understand burnout levels in palliative nurse practitioners and nurses in a large inpatient, academic hospital system and to determine the feasibility and effectiveness of implementing mindfulness meditation to reduce burnout levels.
Design: The Maslach Burnout Inventory (MBI) was used to assess burnout pre and post implementation of a brief, self-guided mindfulness intervention via smartphone application. The intervention was performed individually, remotely, and asynchronously with volunteers.
Setting/participants: A total of 12 palliative care nurse practitioners and nurses volunteered from an inpatient palliative care group within a large healthcare system in North Carolina. Results: MBI domains analysis revealed a statistically significant decrease in emotional exhaustion (Pre: 2.2; Post: 1.5; p=.016). The depersonalization domain (emotional disconnect) score did not show a statistically significant decrease in the post-intervention score, but a numerical decrease was reported (Pre: 0.82; Post: 0.65). The personal accomplishment domain score did not show any significant change (Pre: 4.6; Post: 4.5). The reflective questions indicated that many participants felt the mindfulness exercise was feasible, tended to feel calmer, were more relaxed, and were satisfied with the intervention. This correlates to the statistically significant result on the emotional exhaustion subscale, leading to the conclusion that the mindfulness intervention was valuable to those who participated and had efficacious results.
Conclusion: The information gained from this project is vital to better understanding burnout in palliative clinicians given its consequences are detrimental to healthcare systems, patient care and clinicians themselves. By developing evidence-based interventions and training, burnout could be prevented, thereby promoting longevity and satisfaction of clinicians in palliative care. If burnout can be eased, seasoned clinicians can be retained, leading to reduced financial burden on the healthcare system and improved patient care and satisfaction.
Though North Carolina is home to the 9th largest Indigenous population in America, as well as to the largest Tribe East of the Mississippi, North Carolina curriculum and schools often erode Indigenous histories from the classroom. Indigenous people are presented as forever constrained within antiquity, as savage, as docile, as stoic, and at worst – as nonexistent. This study centers Native students who traverse through these systems that perpetuate stereotypes of Indigenous barbarism, passivity, and erasure, with a focus on Native students living in urban areas of North Carolina. Similarly, non-Native teachers were interviewed for this study to discuss their role in this system as well as what they are doing to challenge it. Themes include problematic curriculum, anti-Indigeneity, erasure, White supremacy, and resistance and resilience.
More than 760,000 people have died from an opioid overdose since 1999. The opioid epidemic claimed more than 70,000 lives with over 1.6 million having an opioid use disorder in 2019. Literature suggests an association between increased opioid prescribing and increased opioid addiction and by limiting the number of opioid prescriptions written may reduce opioid addiction. There is variation in opioid prescribing practices among acute care providers and opioid prescribing education has been proven to be an effective strategy to optimize prescribing in the acute care setting. This quality improvement project sought to minimize the use of opioids for chronic non-cancer pain by adhering to the Centers for Disease Control Guideline for Prescribing Opioids for Chronic Pain.
Twenty-five acute-care providers including medical doctors, nurse practitioners, and physician assistants participated. This project included a pre-test to measure providers baseline pain management knowledge, an educational module, and then a post-test. Retrospective chart audits were performed on records of patients discharged from the acute care setting from July 2020 to August 2020 with an opioid for chronic non-cancer pain prior to implementation of educational intervention and again January 2021 to February 2021 post-implementation.
Comparison of the pre-and-post-test surveys revealed learning in several areas. Though not statistically significant, (Pre: 40.4; Post: 41.3, p=.276), efficacy of the educational session was evident by improved test scores, pre-test (M = 40.4, SD = 3.5) and post-test (M = 41.3, SD = 4.7). The average number of opioid prescriptions by provider decreased significantly in the post-intervention period (Pre: 3.4; Post: .24, p<.000). Results suggest that implementing opioid-prescribing guidelines can reduce sub-optimal opioid prescribing in the acute care setting, therefore reducing the number of available opioids in the community for diversion and abuse.
Approximately one in five high school student and 1 in 20 middle school students currently use e-cigarettes. The burgeoning number of e-cigarette users from 2017 to 2018, 1.5 million more, prompted the U.S. Surgeon General to declare an e-cigarette epidemic among teens. Serious health problems, such as bronchiolitis obliterans, DNA damage, increased risk for developing asthma and COPD, seizures, anoxic brain injury, elevated blood pressure, elevated heart rate, and myocardial infarction has been associated with exposure of toxic chemicals in the e-liquids that is heated to produce an aerosol and inhaled into the lungs. The long-term effects of e-cigarettes is unknown with research still in its infancy with only a little over 10 years since first introduced in the U.S. Despite a recent decline in the estimated users in 2020, adolescents and young adults continue to use e-cigarettes. The purpose of this scholarly project is to educate teens and young adults about the harmful effects of e-cigarettes in an effort to reduce e-cigarette use among current users. Objectives were to evaluate participants knowledge of perceived harms, implement e-cigarette education, and determine if the education encouraged a reduction in use or promote e-cigarette cessation. A quasi-experimental pre-posttest intervention quality improvement project was implemented at a rural family practice clinic in the southeastern region of the U. S. Participants were between the ages of 13 – 24 who vaped daily, randomized between an intervention group and control group, and administered 3 questionnaires (Initial Questionnaire, PESCDI, and E-cigarette Reasons for Use Scale). Intervention group viewed an educational video on the harms of e-cigarettes. PESCDI was administered as a posttest 2-4 weeks following appointment in the clinic. Initial Questionnaire results revealed that 76% of participants were female and the top 2 reasons for use were curiosity/peer-pressure/friends that use and flavors/tastes good. Majority believed that e-cigarettes were equally harmful (41%) and less harmful (41%) than tobacco cigarettes. Wilcoxon signed-rank test analysis of the PSECDI did not show that the educational intervention was statistically significant, however, median scores in the intervention group decreased indicating an overall decrease in nicotine dependency. Median scores in the control group did increase on posttest denoting a higher nicotine dependence on follow-up. Fisher’s exact tests compared pre and posttests according to categories, although not statistically significant, revealed that the intervention groups posttest PSECDI dependency decreased in the medium and low dependency categories and increased in the not dependent category representative of a clinically significant decline in nicotine dependency. One participant progressed from not dependent to low dependency. Limitations of the project include a small sample size due to small rural family practice and COVID-19 pandemic limiting the number of patients in the office. Future implications include replicating project at multiple sites for larger sample size to determine a statistical significance.
Small, private colleges provide an essential element to the landscape of higher education, offering intimate class sizes and high touch experiences for traditional college populations. The president of a small, private college must wear many hats, both to the internal campus and external community. Presidents set the tone for leadership and communication, devise strategic plans, and select staff to accomplish those initiatives. With fewer layers of administration, the president of a small, private college also has greater influence on day-to-day operations than their counterparts at larger institutions. Athletics at the small, private college is an important component for enrollment, campus life, and budget. At institutions that do not provide athletic scholarship money, student-athletes account for significant portion of undergraduate populations. NCAA Division III institutions, mostly small, private colleges, incorporate athletics into campus life and position the student before the athlete. The presidents of these institutions are poised to thoroughly understand how athletics influences the small, private college landscape. This research was designed as a multiple case study, examining five presidents of small, private colleges. Each president served as a case, and research was conducted through two semi-structured interviews and document collection. Following individual case analysis, cross-case analysis occurred where three overlapping themes emerged: the president’s influence over managing tension with faculty, winning builds a foundation for success, and agility is necessary to respond to changes. The implications of the research project demonstrated that small, private college presidents must make decisions about athletics in alignment with institutional missions and the strategic plan, allowing a strong connection to the organization’s culture.
Whether urban, suburban, or rural or from different United States (US) geographic regions, communities expect public officials to guide them to better prepare for and adapt to changing conditions and recurring natural hazard threats. Natural hazard preparedness conditions characterize the compilation of resilience and vulnerability conditions and incorporate prior response decisions into state and local natural hazard planning, policies, and practices. Many different options are available to empower vulnerable regions with the right resiliency tools; what is essential to understand is these communities' capacity to influence natural hazard resiliency planning effectiveness.
My research provides context and insight about how regional natural hazard preparedness conditions may bolster community planning and capital across the urban-rural continuum. This study evaluates contiguous US county-level natural hazard resilience and vulnerability with a measurement tool developed at the University of Missouri entitled the Missouri Transect Project (MTP). It reflects a gap in the peer-reviewed research as the MTP has yet to be field-tested. I examine the MTP via a mixed-method approach. My two quantitative analyses, a categorical regression, and a spatial cluster/outlier statistic inform my qualitative interview questions with the 10 Federal Emergency Management Agency (FEMA) region Community Preparedness Officers (CPO) about the value of the MTP. I use triangulation to test the degree of external validity of the MTP community preparedness tool.
My research serves as a useful heuristic to understand why natural hazards do not just bring damages but provide pre-disaster planning insight and the ability to examine post-disaster aid as a community-building versus property re-building opportunity.
Through a qualitative multiple case study, the researcher’s goal in conducting this study was to investigate and understand the experiences of five upper elementary teachers in grades three through five who transitioned from traditional grading practices to standards-based grading (SBG) practices at one elementary school. Using Albert Bandura’s Social Cognitive Theory (SCT) as a framework, this study examined how the five teachers experienced the initial training and subsequent implementation in their transition from traditional grading practices to standards-based grading practices. The researcher also aimed to understand teacher self-efficacy toward the new grading practice based on the training received at the onset of the implementation. A recruitment survey was sent to 79 certified teachers at the study site, chosen based on its convenience and recent implementation of SBG, and yielded the minimum of five participants meeting the criteria to participate in the study. Two of the total five study participants were part of a pilot study conducted in the fall of 2019. The researcher conducted semi-structured face-to-face interviews using an interview protocol established in the pilot study. In order to identify underlying themes present in the five interviews, the researcher used a constant comparison method of analysis (Leech & Onwuegbuzie, 2007). Common themes present in the five case studies include grades as communication, frustration with SBG transition, support from colleagues as useful or not useful, and lack of preparation at the pre-service level. Findings from this study align with the current body of knowledge on the inequities present in the use of traditional grading, the lack of specific grading instruction in teacher preparation programs as well as continued support at the district or school level, and the positives of SBG moving teachers toward best practices. Findings from this study also support teachers’ self-efficacy being tied to the quality of training they receive when making a change in practice.
Excellence in education is based on a curriculum that is true, relevant, and appropriate, and on educational processes that are humane and democratic. A pervasive problem in U.S. schools is a curriculum that perpetuates cultural hegemony, lacks multiple perspectives, and adheres to scripts to accommodate education policy. “Re-membering” history by producing and studying democratized knowledge can counter master narratives. Applying critical race theory and Afrocentricity, this research explores curriculum development, culturally responsive pedagogy, and student outcomes in the context of urban education. Using case study methodology, content analysis, and historical detection, this qualitative multiple article dissertation explores three curricular omissions that can expand multicultural education discourse. Findings show that culturally responsive pedagogy combined with a curriculum that is accurate, relevant, and appropriate can yield improved student outcomes. This has implications for practitioners and scholars in U.S. schools.
Over the past several years the connection between entrepreneurship and digital technologies has transformed the way business is conducted. This, coupled with reactions to the coronavirus outbreak that have caused interruptions to significant economic and business activities, has exponentially accelerated the implementation of digital technologies. Yet intentions to pursue digital entrepreneurship remain understudied, while an increasing number of small and medium-sized businesses continue the adoption of digital technologies unabated. Do strategic processes that are the basis for decision making and actions play a role in the intention to pursue digital technologies?
This dissertation examines the relationship between entrepreneurial orientation and intention to pursue digital entrepreneurship, and whether this relationship is moderated by opportunity evaluation. Data was gathered from entrepreneurs (N=240) through a cross-sectional survey approach, and regression analysis was used to analyze the data. A confirmatory factor analysis was also performed. The results indicate that entrepreneurial orientation is positively linked to intention to adopt digital technologies. The study found evidence of interaction effects between two opportunity evaluation constructs: loss estimation and perceived feasibility and entrepreneurial orientation. The results signal the importance of studying moderators of the relationship between entrepreneurial orientation and entrepreneurial intention to adopt digital technology.
